What is a
Social Media Manager?​
A social media manager is a professional responsible for planning, implementing, and managing an organization's social media strategy.
They focus on creating engaging content, building brand presence, and fostering meaningful interactions with the target audience on various social media platforms.
The tasks your Social Media Manager will perform:
Content calendar
Develop a content calendar to plan and schedule posts across various social media platforms. Create a variety of content types, including text, images, videos, and infographics.
Audience Research and Targeting
​Conduct research to understand the target audience's preferences, behaviors, and demographics. Use insights to tailor content and messaging to specific audience segments.
Community Management
Monitor comments, messages, and mentions on social media platforms. Engage with the audience, respond to inquiries, and address concerns or feedback.
Social Media Advertising
Coordinate with marketing, PR, and customer service teams to ensure cohesive messaging and brand representation.
Performance Monitoring and Reporting
They track key performance indicators (KPIs) and analyze data to measure the effectiveness of social media efforts.
Ad campaigns
Plan, create, and manage paid advertising campaigns on platforms like Facebook, Instagram, Twitter, and LinkedIn. Define target demographics, set budgets, and track ad performance.