What is a Sales Development Representative?​
An SDR is a professional responsible for identifying and qualifying potential leads or prospects for the sales team. They use digital tools to reach out to potential customers, initiate conversations, and nurture relationships that may lead to sales opportunities.
Virtual Sales Development Representatives play a crucial role in filling the sales pipeline with qualified leads, enabling the sales team to focus on closing deals.
The tasks your Sales Development Representative will perform:
Lead Generation
They focus on identifying and creating opportunities with potential customers who have expressed interest or demonstrated potential for interest in the company's products or services.
Setting Appointments
Virtual SDRs may schedule calls or meetings between qualified leads and members of the sales team.
Qualification
They assess leads to determine if they meet the criteria for a sales-ready opportunity based on predefined characteristics and potential fit.
Database Management
They maintain and update customer relationship management (CRM) systems with accurate and up-to-date lead information.
Initiating Contact
Virtual SDRs are responsible for making initial contact with potential leads through various digital communication channels.
Follow-Up Communication
Virtual SDRs conduct follow-up activities to keep leads engaged and address any additional inquiries or concerns.